Sell via Website

We create your sites in a way that help you sell.  Your Website will be a 24/7 conversion machine.

Your website can be your most powerful marketing tool to draw in your visitors, spark their interest in your products, and convince them to make a buying decision. And at times, if the sites we design turns out to be beautiful (which they are most of the time), that’s just one more reason for you to be proud of it.

Our proven direct selling techniques capture contact info from visitors to your site (so you can use them in your future marketing), using a rich blend of copy, graphics and technology to stimulate interest and demand, and ultimately to close the sale. Our developers and designers are all veteran online marketing professionals, and their work reflects their experience.

See what we mean to say is, there is no “rule of thumb” or secret set of laws of effective website design. You yourself cannot create a fabulous website without the help of designers and developers. But there are some tips you can always follow as a marketer, while designing your website.

Keep it simple
The more complicated the site, the less chance of conversion.  The more you fill the page the more you confuse the visitor. Animations, fancy graphics, innovative navigation and all the other bolt-ons may make a site look pretty but they are just distractions.
Provide visitors with a clean and simple design.

From the visitors’ point of view, the best site design is a pure text, without any advertisements or further content blocks matching exactly the query visitors used or the content they’ve been looking for. This is one of the reasons why a user-friendly print-version of web pages is essential for good user experience.

Don’t distract visitors

Covering the page with invitations to follow you on twitter, join your Facebook group, read your blogs and so on are all distractions, if your aim is to lead your visitors to your products or services. Some have discovered that talking presenters or videos keep their visitors on the site for longer but conversions decreased. Keep the site focused, don’t let your visitors get distracted and wander off.

Tell your visitors what they need to know

If you are trustworthy and offer your products or services in a clear and understandable manner then they are quite likely to convert. Don’t make them have to click on things to find out more.

All your visitors want to do is read the facts, look at the images or buy the products. Everything else is just padding.

Don’t make visitors think

According to Krug’s first law of usability, the web-page should be obvious and self-explanatory. When you’re creating a site, your job is to get rid of the question marks — the decisions users need to make consciously, considering pros, cons and alternatives.

A clear structure, moderate visual clues and easily recognizable links can help users to find their path to their aim.

Do some planning

Yes I know it sounds boring when it’s more fun to think about colors, images and cool layouts but unless you do some planning your website will end up a right old mess. The plan doesn’t need to be anything fancy, just a framework that covers:

• What you want to achieve
• Who your potential visitors are
• The needs of those visitors
• How you plan to convert the visitors into customers
• Your marketing strategy
• Having a plan means the site development stays on track.

Give less weight to layout

The colors, fonts, images, borders, background, layout and everything else really don’t matter. What you like is not what I like. What you think is cool I think is tacky. The way you navigate is not how I navigate.

You can fiddle with the layout once the site has been built and have done some user testing. It’s only then that you discover the subtle lilac theme you love so much has a bounce rate of 100%.

If a developer asks you to approve a layout before designing the site tell them to get stuffed. It’s impossible to know if a particular layout is going to work until everything else is in place and some real people have played with the site.

Treat your visitors like novice

For some reason people lose their common sense when using the Internet. If there isn’t big button that says ‘click here’ they won’t see it. If isn’t obvious how the buy a product or get in contact then their interest will rapidly wane. Make sure you put the important information, images and links right in front of them. Keep it simple (see rule 1).

Test the checkout process

Still one of the main problem areas for all websites, if the checkout process is clunky or awkward to use then you will lose sales. Keep it as simple as possible, don’t make me fill in any more form fields than absolutely necessary and if I have to go off site to your payment provider them warn me first.

Make it easy for the search engines

Building a search engine friendly site is the same as building a user-orientated site. This means use meaningful URLs, page titles, headers, image captions, anchor text and so on.

Ensure your keywords are prominent, write relevant titles, headers and provide keyword rich content. Make sure you have lots of internal text links for the robots to follow. And just before you publish, add relevant description and keyword metatags.

**Site Loading Time

Loading time of a site has become very important in today’s search engine optimization because Google and other search engines are giving better rank to those sites that have least loading time. From user point of view less loading time is always preferred. Loading time of a website can be optimized by a website designer by:

Minimizing use of flash, scripts and graphics because they increase the file size by a large extent.

Unwanted tags as well as unused scripts should be done away with by the designers. Thus, a website designer should optimize script code along with the HTML for optimizing the loading time of the site.

More and more Server Side Include (SSI) files should be used.

From the JavaScript and CSS files the line breaks, comments and spaces should be removed.

We differ by not just providing a range of services, but hold a deeper philosophy to make sure your brand message works harder and better than ever – from inside out.