HOW TO MARKET VIA FACEBOOK???

Indian brands are now using Facebook as a leading advertising/PR & marketing platform, as Indians are migrating to Facebook. It would be exciting to see if some innovative work emerges from this division of the globe as the market matures. Perhaps in five years’ time or so, the rest of the world will be following Indian trends.

Ontrack Systems Limited, a Digital marketing company provides you with inventive and matchless Facebook Marketing Solutions to boost up your traffic by promoting your brand online within the target group and help you to grow leads and sales with maximum Return on Investment (ROI) for your business.

The ‘Cost’ of Facebook Marketing

Debates are numerous about whether the time and effort used upon Facebook marketing or brand encashment is worth it. Is it really fruitful when it comes to return on investment?

Let us sight you an interesting example of an ROI evaluation of an Indian brand’s community on Facebook. Suppose ABC Company’s Facebook community has around 120,000 fans.

1. A half page ad in a city tabloid (with a circulation of around 100,000 readers) costs around 200,000 rupees ($4,350). The “opportunity to see” as defined by the same tabloid is around 300,000 (100,000 multiplied by three, the average number of readers per household). In reality, only a fraction of readers actually see the advertisement.

2. The OTS of any message posted by an administrator of ABC Company’s community on Facebook is 18,000,000 (120,000 multiplied by 150, an average number of connections on a Facebook user page). Surely, this number is theoretical and will never happen. However, to whatever fraction you may want to discount this number, the final number of people who will see the message will still be much larger than the reach of an advertisement in print.

But the real ROI of the Facebook community, based on the parameters below, is very much positive when compared to other competing advertising media:

–Recurring Cost:

ABC Company will have to to pay for each new advertisement, to reach out to the same readers they reached earlier through print. When it comes to Facebook, it doesn’t charge them any money for a new message.

–Engagement Level:

Keeping your fan engage is the key. The class and amount of engagement on Facebook far surpasses the potential engagement opportunity in print. Link Facebook fan page with other social networking sites like Twitter, Orkut, hi5 etc. According to ABC Company, they can expect 0.5% to 1.5% of fans to engage with their message on Facebook. In the case of print, if they present an opportunity for readers to respond through an SMS, they can only expect 0.2% as the response rate. 

–Visibility:

In the case of Facebook, they have complete visibility of their audience’s profiles while they get negligible visibility through print which will help you to identify the specific needs of the target group. As a result special emphasis can be given on specific target groups.

–Virality:

No other fast and easy way to create awareness about your products/services. Get higher popularity of your brand and business. The opportunity of their existing Facebook fans bringing new fans or influencing other people’s decisions toward their brand almost doesn’t exist in the case of print but is exponential on Facebook.

These are thumb rules that can be applied to any business, small or large, while measuring or planning a Facebook presence in a marketing plan. Please keep on adding valuable info related to the same
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