Planning to Outsource Your Company’s Social Media Marketing Initiatives

Okay so, you finally decided to get your business on web and outsourced the task to a social media marketing agency. It makes sense only if you...

Bring your spectators at the back of the Scenes…

Let your customers/clients perceive what really you are; like keyword ‘transparency’. The more we get to know someone, the more we build trust.

It is the same with a company. By networking you can meet up persons from different companies. Once you grow a new contact’s trust, you will be much more willing to talk business with them. It works the same way on a social network (e.g. Facebook, Twitter, LinkedIn to name a few).

Be more eye-catching.

It is a proven fact that people are naturally attracted to pictures and videos over text. Make sure you take 3photos of things going on around the office each week (smart-phone photos count). These out of the track images will create a powerful visual on your Facebook page about what your company culture is like. So go ahead, feed the beast and don’t expect your outsourced marketing department to come up with these images on their own… they are not with you in the office to take pictures of below examples:
Some important visitor in the office (even the boss’s cute kid counts). A funny note in the break room.  Snap a picture (great example of company culture)! Capture natural beauty, like sunrise while coming to work (shows you are personable humans too; not some oppressive, snooty organization).  Email all items to your Outsourced Social Media Team: Subject – Photo(s) for (company) week of (date/month).

Highlight upcoming plans   

Your company must keep track of upcoming events, meetings, vacations, to-do’s, etc. in acalendar. Send a list of 3-5 upcoming plans that your social media marketing agency so that they can use to strike up a conversation.

Example Posts:

1. Meeting with a new client today – got on my Sunday best  What do you wear for your big meetings–anyone have a lucky tie? What color?
2. Today we’re working with our new partner’s of the women’s empowerment movement. WE LOVE COLLABORATION. Who do you collaborate with on a daily basis?
3. We’re walking around the Printer Expo today, anyone else here?

…because everyone loves readymade food than cooking.

Do you keep up with your company’s business news? Do you read wall street journal online every sunup before you finally decide to get some work done? Do you study anything about your company’s target audience that can be valuable information? Email the links to your Social Media Marketing Agency. Your prospects and current client will be thankful to you for spoon feeding them useful/valuable information. Turn out to be their go-to source for valuable information and they will more suitably refer you to their friends/partners/etc when they are in need of a quality source.